Wednesday, August 15, 2012

How To Get Traffic To Your Website

Instead of the right and wrong ways to advertise, I’m giving you the different ways to generate traffic. I use these and they WORK! I think this post will help you much more than the one I was planning.
Before we get into the “meat” of the article let me say this. The best way to build traffic and receive visitors is to build an interesting and accommodating website (or blog). This will go a long way towards having your site recommended and building a subscriber base. If your website has many pages with good information, each one of those pages will be packed with words and phrases – keywords- that people will find when they make searches. Another plus in building an interesting site is that other sites will want to link to you, viewing your site as an important resource, giving you even more visitors. In fact, this is what Google had in mind when it set up its current ranking system. A site that is informative and filled with useful information will be noted and other sites will link to it. Each of these links is viewed by Google as important to your niche. Make your site interesting, and people will want to link to it. A content rich site is the first secret of building ongoing traffic.
Paid Ads:
For immediate traffic to your site the best way is to buy it. It’s also the most expensive way as opposed to the more natural and organic ways. By buying traffic (pay per click – or PPC), you can target the people already looking for the product or service you’re providing. The biggest player here is Google. For those new to this industry, whenever you run a Google search, the listings that show up on the right hand side can be bought by anyone. They are the sponsored links. You pay a certain amount for each click as defined by the preferences you set beforehand in your account. You can have traffic showing up to your website 5 minutes after setting up a Google AdWords account. Other search engines also offer this PPC service -Yahoo, Bing, Facebook and LinkedIn also have PPC services. The next step after paying for traffic is to your monitor results. You can track the number of hits from various sources to focus on those ads that are producing sales. Every type of advertising must have a tracking system with good accuracy. Just keep the ads that produce for you and delete the others.
Publish on other Websites:
This is one of the most effective ways to build ongoing traffic. By publishing some of your information on other websites you’ll be getting backlinks from those websites as well as some of their visitors. Using this “link juice” is one of the most effective ways to get your site or blog noticed as an authority by the search engines. Search engines LOVE both good content and high page (PR) ranked backlinks. If your site is full of useful content, other people will also want to publish your content on their websites. Webmasters are hungry for content to beef up their own sites and their newsletters.
Article Marketing:
This is one of my favorites. For every article you publish to an article directory, you’ll get a backlink. Just make sure that you insert your website or blog URL and contact information into each article. Good article content is the key here, just like good website or blog content. If you provide useful information and quality content in your article on a consistent basis, the article directories will remember you – and your site. By submitting consistently good articles, higher page rank directories will want to publish your articles. Just like the higher PR websites, higher page rank article directories will provide quality backlinks to your site.
Emailing a List:
If you own a list, that can become one of your greatest assets over time. There are no overheads – unlike PPC marketing – and you can create a huge rush of sales every time you send an email. Creating an email list absolutely takes longer than most of the other methods here, but this is one of the best methods of generating traffic to whatever you choose to advertise. By using an auto responder, you can attract these visitors back to your website again. There’s a study that was done a while ago that says people need to see an invitation 7-10 times before they’ll actually buy or join what you’re promoting. Knowing how often to send emails to your list is also important. The key here is to add value and send regular free content In between asking them to buy something. Send something free that has value. Generally, once a month is an appropriate time period between emails, or maybe more often depending on your market.
Joint Venture:
This strategy is simple. Other websites send out emails and place strategic links on their website to attract visitors to your website. You only pay them for the sales produced from any clicks you receive. Generally 50% of the profits generated is the best, since it’s an equal share. The key here is to make it as easy as possible for your JV partner to advertise for you. Create emails for them, banner ads and any other promotional material that will help them advertise your product or service. JV deals allow you to create a lot of traffic to your site in a short period of time and help you to build your own mailing lists very quickly. You can receive JV support from all of the established companies in the field you wish to enter if you approach them correctly.
Creativity combined with activity is a good recipe for traffic building. Build a good site, then spread the word about it. Use these guidelines and you are sure to succeed.

Tuesday, May 1, 2012


Mobile Marketing with GoNewSocial.com will help your Local Marketing and Local SEO

Using your Smart phones or Androids... Scan this QR code  to see HOW important  is MOBILE MARKETING to Online business world today...

 

 





Tuesday, April 24, 2012

Mobile Marketing with GoNewSocial.com will help your Local Marketing and Local SEO


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  Mobile Marketing is on the rise. Once thought to be a tool only for large corporations, mobile marketing is now easily accessible by local businesses. With so many of your clients accessing the internet from their mobile devices, you simply cannot afford to be absent from the Mobile Marketing world.Click on the Above link to see what we can do to help you with your Online Business.

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Effective Combination of Social Media and Your Web Videos to Promote Your Product

When you are a business selling a product that has competitors, you risk be overshadowed and lost in the shuffle. You need a way to rise above the crowd and show that you may have a product that someone else does, but you have something special to offer them or a unique perspective on the product. The internet has a vast scope of opportunity to afford a business if you know how to navigate through this territory.
An innovative and effective way to market your product online is through the use of web video. Web video provides you with the ability to explore various ways to market your product besides using text on a webpage. The demographic of people that watch videos has spread all over the world with internet devices being less costly and so widely used. People watch videos as a source of entertainment and information. Sites like YouTube and Facebook then make it possible for the audience to share these videos and to further your span of business.
There are two important elements when it comes to creating a successful web video. This is, how they are going to be used, and how do they look. Employ a professional video productions company when it comes to the task of producing a web video. It will eliminate the headache of potentially wasting time and money if you consider taking this upon yourself.
Now you’re asking, “How do I use social media networking sites to effectively spread and market my material?” First you are going to have to post your video on all of the social media networks that you use. Start with Facebook, Twitter and YouTube. These are the most used social media outlets around and it will ensure that you reach a larger range of people. Invite your viewers to comment and share your video. Ask for feedback regarding whether the video was useful or entertaining. Also you want to strive for the elusive viral video. These are phenomenon’s that circle the web and gain insane amount of views. It’s hard to determine the elements that create a viral video but staying safe with a boring video will capture no one’s attention.
Videos are the most shared content on the web. An internet user is five times more likely to share your web video content, than any text content you could release. Your company or product cannot afford to ignore such statistics, when the solution poses a great deal of benefits that can launch you into success.
Combine video and social media networks in order to maximize the promotion of your business, product or service online. Even with just one video, you will be able to reach billions of people all over the world. YouTube alone gets about 3 billion hits per day. This is even without the amount of video shares and re-tweets that a video can get through other social networking sites. You company needs to capitalize on these numbers and grab a slice of the web video promotion through social media pie.

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Video Traffic

If you have a business and have a product or service to promote then you realise the importance of traffic. One of the best ways to go about this is to create your own videos and generate video traffic. Over the years there has been a video traffic explosion and it will only keep on escalating.
Article to video
If you write articles, features that get published or just general information about your products then these are great candidates for video content. Each article is a potential video traffic growth goldmine for you and one that you should consider in your online marketing strategy.
Sure people love to read published content, but studies have shown that they like to watch also. Once your article is converted to video content they can still read it on screen. However, they can also hear the spoken article words.
You can add music as well as photo content to the video just to give it more buzz. Make it pleasing on the eyes of the viewer. Don’t just throw anything together in a rush as it won’t engage the viewer and they will quickly start clicking on other videos.
You do not need any special article to video converter software. There are slide packages and video editing software available which can do the job well. Alternatively, simply hand it to someone who specialises in this kind of work.
Speak clearly and have a happy tone to your voice. Don’t come across as a gloomy speaker. If you are selling something then you must sound excited about what you are promoting, unless of course you are selling something like funeral coffins. I think you get the idea. You may have heard the phrase ‘Content is king’. Well it holds true with videos also. Ensure your video has at least some of the following features:
  • Entertaining
  • Professional
  • Unique
  • Newsworthy
With video traffic marketing, if you want your video to appeal to many people then it has to stand out from the other videos in the same category.When people start paying attention to your video content you will find you get exposure on media related sites as well as other websites. Start creating instant video articles today.
Make your video go viral
The more exposure you get for your video the better it becomes for you. More and more people see your video, like it and pass it on. Once it starts getting shared you can expect great things to happen.
Think about how many times you have seen YouTube videos on the national news for example, even if the subject material is not always the best.
You should take action and start promoting your video in different ways. Here are some examples of how you can do that:
  • Post links to your video in forums
  • Embed your video in your website or blog
  • Add your comment to other blogs and post your link also
  • Email your video link to your friends and family
  • Share it on sites like Facebook and Twitter
YouTube has a community which you should aim to participate in for more video traffic. Subscribe to any YouTube channels which you like and leave a comment on the videos. As more and more people see your comments they will link back to your videos and you will get more YouTube video traffic.
Other video traffic strategies
There are other things you can do to get video traffic and I will cover those points now.
In the video itself you should have a call to action. This could be something like “For a FREE book on how to stop smoking the natural way please visit”. You can add your website address at the end.
If you upload your video to YouTube then you will notice there are boxes for adding a video title and description. Before doing this you need to do some keyword research so that you can choose a title that is going to get lots of visitors.
Insert your keyword into your title, preferably as near to the beginning as possible. If your keyword is ‘Blood sugar’ for example you could have a title similar to ‘Lower your blood sugar levels in 10 days”. It helps if you are able to write a catchy title because that alone can attract viewers to your video.
You should consider using a mixture of broad and long tail keywords. This will help to optimise your title for the search engines and attract more video traffic to you.
In the YouTube video description box you can add a brief description of the video or product. Again ensure that your keywords are within the text you write. At the beginning of the text you should insert your website address.
You can also add tags. These are basically keywords related to the video subject and are essential for getting video traffic. YouTube will suggest a few, but you can also add your own.
If you are adding multiple tag words ensure that you put quote marks around them. For example “Six pack” “Organic gardening” etc.
Try and think of terms that people are likely to use when searching for your video. You will be surprised what you come up with.
Have you noticed how online newspapers and news sites have video within the posts? This gives value to the reader because they get to read the written post and view any related video content.
Search engines like to see a mixture of content curated from different sources. This is a strategy you can implement in your own blog or site to increase video traffic.
As mentioned previously, you want to host your video content on YouTube. Add in keyword rich titles and descriptions. Then pick some good tags. Near the video you will notice a button called ‘Share’. Click this and then select the ‘Embed’ option. This will give you a piece of code which you need to copy and paste into the HTML part of your website or blog. This will embed the video from YouTube into your site.
When someone comes to your site they can now read any posts or watch any video content you have embedded. This represents some enormous video traffic potential for you.
Also if others find your video on YouTube and do the same then your website link will be spread everywhere which means you get even more video traffic coming back to your site.
Conclusion
Get as much exposure as you can for your internet video content. The more video traffic that comes your way, the more sales will increase and the more profit you will make. It is as simple as that.
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Mobile Marketing with gonewsocial.com


Mobile Marketing with http://gonewsocial.com where we understand how important Mobile Marketing is for your Local Marketing efforts and your Local SEO. We specialize in Local Marketing but show small businesses how Mobile Marketing plays a big role in their Local SEO and Social Media strategies. We also provide Social Media Consulting and Social Media for Business where we give great tips and tricks. Please see our video at http://www.youtube.com/watch?v=Q_JZuDfUAiM