Instead of the right and wrong ways to
advertise, I’m giving you the different ways to generate traffic. I use
these and they WORK! I think this post will help you much more than the
one I was planning.
Before we get into the “meat” of the
article let me say this. The best way to build traffic and receive
visitors is to build an interesting and accommodating website (or blog).
This will go a long way towards having your site recommended and
building a subscriber base. If your website has many pages with good
information, each one of those pages will be packed with words and
phrases – keywords- that people will find when they make
searches. Another plus in building an interesting site is that other
sites will want to link to you, viewing your site as an important
resource, giving you even more visitors. In fact, this is what Google
had in mind when it set up its current ranking system. A site that is
informative and filled with useful information will be noted and other
sites will link to it. Each of these links is viewed by Google as
important to your niche. Make your site interesting, and people will
want to link to it. A content rich site is the first secret of building
ongoing traffic.
Paid Ads:
For immediate traffic to your site the
best way is to buy it. It’s also the most expensive way as opposed to
the more natural and organic ways. By buying traffic (pay per click – or
PPC), you can target the people already looking for the product or
service you’re providing. The biggest player here is Google. For those
new to this industry, whenever you run a Google search, the listings
that show up on the right hand side can be bought by anyone. They are
the sponsored links. You pay a certain amount for each click as defined
by the preferences you set beforehand in your account. You can have
traffic showing up to your website 5 minutes after setting up a Google
AdWords account. Other search engines also offer this PPC service
-Yahoo, Bing, Facebook and LinkedIn also have PPC services. The next
step after paying for traffic is to your monitor results. You can track
the number of hits from various sources to focus on those ads that are
producing sales. Every type of advertising must have a tracking system
with good accuracy. Just keep the ads that produce for you and delete
the others.
Publish on other Websites:
This is one of the most effective ways to
build ongoing traffic. By publishing some of your information on other
websites you’ll be getting backlinks from those websites as well as some
of their visitors. Using this “link juice” is one of the most effective
ways to get your site or blog noticed as an authority by the search
engines. Search engines LOVE both good content and high page (PR) ranked
backlinks. If your site is full of useful content, other people will
also want to publish your content on their websites. Webmasters are
hungry for content to beef up their own sites and their newsletters.
Article Marketing:
This is one of my favorites. For every
article you publish to an article directory, you’ll get a backlink. Just
make sure that you insert your website or blog URL and contact
information into each article. Good article content is the key here,
just like good website or blog content. If you provide useful
information and quality content in your article on a consistent basis,
the article directories will remember you – and your site. By submitting
consistently good articles, higher page rank directories will want to
publish your articles. Just like the higher PR websites, higher page
rank article directories will provide quality backlinks to your site.
Emailing a List:
If you own a list, that can become one of
your greatest assets over time. There are no overheads – unlike PPC
marketing – and you can create a huge rush of sales every time you send
an email. Creating an email list absolutely takes longer than most of
the other methods here, but this is one of the best methods of
generating traffic to whatever you choose to advertise. By using an auto
responder, you can attract these visitors back to your website again.
There’s a study that was done a while ago that says people need to see
an invitation 7-10 times before they’ll actually buy or join what you’re
promoting. Knowing how often to send emails to your list is also
important. The key here is to add value and send regular free content In
between asking them to buy something. Send something free that has
value. Generally, once a month is an appropriate time period between
emails, or maybe more often depending on your market.
Joint Venture:
This strategy is simple. Other websites
send out emails and place strategic links on their website to attract
visitors to your website. You only pay them for the sales produced from
any clicks you receive. Generally 50% of the profits generated is the
best, since it’s an equal share. The key here is to make it as easy as
possible for your JV partner to advertise for you. Create emails for
them, banner ads and any other promotional material that will help them
advertise your product or service. JV deals allow you to create a lot of
traffic to your site in a short period of time and help you to build
your own mailing lists very quickly. You can receive JV support from all
of the established companies in the field you wish to enter if you
approach them correctly.
Creativity combined with activity is a
good recipe for traffic building. Build a good site, then spread the
word about it. Use these guidelines and you are sure to succeed.
Wednesday, August 15, 2012
Wednesday, May 23, 2012
Tuesday, May 22, 2012
Tuesday, May 1, 2012
Tuesday, April 24, 2012
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Effective Combination of Social Media and Your Web Videos to Promote Your Product
When you are a business selling a
product that has competitors, you risk be overshadowed and lost in the
shuffle. You need a way to rise above the crowd and show that you may
have a product that someone else does, but you have something special to
offer them or a unique perspective on the product. The internet has a
vast scope of opportunity to afford a business if you know how to
navigate through this territory.
An innovative and effective way to
market your product online is through the use of web video. Web video
provides you with the ability to explore various ways to market your
product besides using text on a webpage. The demographic of people that
watch videos has spread all over the world with internet devices being
less costly and so widely used. People watch videos as a source of
entertainment and information. Sites like YouTube and Facebook then make
it possible for the audience to share these videos and to further your
span of business.
There are two important elements when
it comes to creating a successful web video. This is, how they are going
to be used, and how do they look. Employ a professional video
productions company when it comes to the task of producing a web video.
It will eliminate the headache of potentially wasting time and money if
you consider taking this upon yourself.
Now you’re asking, “How do I use social
media networking sites to effectively spread and market my material?”
First you are going to have to post your video on all of the social
media networks that you use. Start with Facebook, Twitter and YouTube.
These are the most used social media outlets around and it will ensure
that you reach a larger range of people. Invite your viewers to comment
and share your video. Ask for feedback regarding whether the video was
useful or entertaining. Also you want to strive for the elusive viral
video. These are phenomenon’s that circle the web and gain insane amount
of views. It’s hard to determine the elements that create a viral video
but staying safe with a boring video will capture no one’s attention.
Videos are the most shared content on
the web. An internet user is five times more likely to share your web
video content, than any text content you could release. Your company or
product cannot afford to ignore such statistics, when the solution poses
a great deal of benefits that can launch you into success.
Combine video and social media networks
in order to maximize the promotion of your business, product or service
online. Even with just one video, you will be able to reach billions of
people all over the world. YouTube alone gets about 3 billion hits per
day. This is even without the amount of video shares and re-tweets that a
video can get through other social networking sites. You company needs
to capitalize on these numbers and grab a slice of the web video
promotion through social media pie.
Video Traffic
If you have a business and have a
product or service to promote then you realise the importance of
traffic. One of the best ways to go about this is to create your own
videos and generate video traffic. Over the years there has been a video
traffic explosion and it will only keep on escalating.
Article to video
If you write articles, features that
get published or just general information about your products then these
are great candidates for video content. Each article is a potential video traffic growth goldmine for you and one that you should consider in your online marketing strategy.
Sure people love to read published
content, but studies have shown that they like to watch also. Once your
article is converted to video content they can still read it on screen.
However, they can also hear the spoken article words.
You can add music as well as photo
content to the video just to give it more buzz. Make it pleasing on the
eyes of the viewer. Don’t just throw anything together in a rush as it
won’t engage the viewer and they will quickly start clicking on other
videos.
You do not need any special article to
video converter software. There are slide packages and video editing
software available which can do the job well. Alternatively, simply hand
it to someone who specialises in this kind of work.
Speak clearly and have a happy tone to
your voice. Don’t come across as a gloomy speaker. If you are selling
something then you must sound excited about what you are promoting,
unless of course you are selling something like funeral coffins. I think
you get the idea. You may have heard the phrase ‘Content is king’. Well
it holds true with videos also. Ensure your video has at least some of
the following features:
- Entertaining
- Professional
- Unique
- Newsworthy
With video traffic marketing, if you
want your video to appeal to many people then it has to stand out from
the other videos in the same category.When people start paying attention
to your video content you will find you get exposure on media related
sites as well as other websites. Start creating instant video articles
today.
Make your video go viral
The more exposure you get for your
video the better it becomes for you. More and more people see your
video, like it and pass it on. Once it starts getting shared you can
expect great things to happen.
Think about how many times you have
seen YouTube videos on the national news for example, even if the
subject material is not always the best.
You should take action and start promoting your video in different ways. Here are some examples of how you can do that:
- Post links to your video in forums
- Embed your video in your website or blog
- Add your comment to other blogs and post your link also
- Email your video link to your friends and family
- Share it on sites like Facebook and Twitter
YouTube has a community which you
should aim to participate in for more video traffic. Subscribe to any
YouTube channels which you like and leave a comment on the videos. As
more and more people see your comments they will link back to your
videos and you will get more YouTube video traffic.
Other video traffic strategies
There are other things you can do to get video traffic and I will cover those points now.
In the video itself you should have a
call to action. This could be something like “For a FREE book on how to
stop smoking the natural way please visit”. You can add your website
address at the end.
If you upload your video to YouTube
then you will notice there are boxes for adding a video title and
description. Before doing this you need to do some keyword research so
that you can choose a title that is going to get lots of visitors.
Insert your keyword into your title,
preferably as near to the beginning as possible. If your keyword is
‘Blood sugar’ for example you could have a title similar to ‘Lower your
blood sugar levels in 10 days”. It helps if you are able to write a
catchy title because that alone can attract viewers to your video.
You should consider using a mixture of
broad and long tail keywords. This will help to optimise your title for
the search engines and attract more video traffic to you.
In the YouTube video description box
you can add a brief description of the video or product. Again ensure
that your keywords are within the text you write. At the beginning of
the text you should insert your website address.
You can also add tags. These are
basically keywords related to the video subject and are essential for
getting video traffic. YouTube will suggest a few, but you can also add
your own.
If you are adding multiple tag words
ensure that you put quote marks around them. For example “Six pack”
“Organic gardening” etc.
Try and think of terms that people are likely to use when searching for your video. You will be surprised what you come up with.
Have you noticed how online newspapers
and news sites have video within the posts? This gives value to the
reader because they get to read the written post and view any related
video content.
Search engines like to see a mixture of
content curated from different sources. This is a strategy you can
implement in your own blog or site to increase video traffic.
As mentioned previously, you want to
host your video content on YouTube. Add in keyword rich titles and
descriptions. Then pick some good tags. Near the video you will notice a
button called ‘Share’. Click this and then select the ‘Embed’ option.
This will give you a piece of code which you need to copy and paste into
the HTML part of your website or blog. This will embed the video from
YouTube into your site.
When someone comes to your site they
can now read any posts or watch any video content you have embedded.
This represents some enormous video traffic potential for you.
Also if others find your video on
YouTube and do the same then your website link will be spread everywhere
which means you get even more video traffic coming back to your site.
Conclusion
Get as much exposure as you can for your internet video content.
The more video traffic that comes your way, the more sales will
increase and the more profit you will make. It is as simple as that.
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